LONDON/NEW DELHI: GOAL, a PERFORM Group portal, announces strategic partnership with Times Internet, the largest Indian digital network, for delivering worldwide content. Through this partnership, GOAL is set to continue its significant growth in India, leveraging Times Internet’s 100 million monthly users. PERFORM and Times Internet will collaborate in creating a unique blend of local and international football coverage and reinforce GOAL’s status as the leading global and regional football site.

As part of the collaboration, Times Internet will have exclusive rights to the GOAL brand in India and will drive local commercialization of GOAL across both desktop and mobile. PERFORM will continue to leverage the Indian edition for key regional and global partnerships.

A key enabler for the growth of the partnership will be Times Group’s ability to cross-promote the GOAL brand, both across its wider sports vertical and offline publications. These initiatives are set to position GOAL as the pre-eminent football destination in India.